Florida Gators Chomped by their Marketing Team

Marketing can be great for a company or organization if you go about it the right way. Today most individuals have fallen in love with social media marketing and rightly so. What’s not to like about free advertising that spans globally, but you still must make sure that all aspects on your marketing plan are on point. Now I don’t want people to take this as a University of Miami alum bashing the University of Florida, but talk about making a major mistake this past week.

                As do most collegiate and professional sports teams, the Gators Football team released their yearly calendar that contains pictures of players. One of these pictures included none other than Aaron Hernandez. For those of you who don’t know who this is, he was a Tight End for both the University of Florida as well as the New England Patriots of the NFL at least until he was accused of being involved in two separate murders, with on-going trials.

                I understand that people make mistakes and that marketing is a little bit of an inexact science, even with the introduction of analytics, but how much more of a blatant blunder could this have been. The fanatics will most likely not stray from their allegiance to the team, but this is at least in my eyes is another blow to the reputation of the University of Florida and their football program.

                Just remember that marketing, whether it is through social media or tradition methods that there is a line and though it might be fuzzy, can definitely be crossed.

                Thanks for taking the time to read my blog. Please feel free to let me know what you think!

 

Below is the link where you can find the calendar I refer to:

http://gamedayr.com/sports/college-ncaa/florida-gators/aaron-hernandez-florida-gators-calendar-111358/

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Do you know Instagram?

insta

Now I am sure you’ve heard this before, but let me just reinforce the point. If you still have not jumped on the social media bandwagon you are well behind the times.

Never more evident is the strength of social media than with Instagram aka IG. Now if you aren’t familiar with this specific platform, don’t feel bad. Just two months ago I had to explain this app to my father and his coworkers who are part of a computer forensics firm. I know my friends’ as well as myself probably check IG just as much if not more frequently than Facebook.

Here’s a little background about the quickly growing IG:

1) The other week it hit 200 million users.

2) Acquired by Facebook just less than 2 years about for $1 billion (No this isn’t a typo)

3) Instagram is primarily used for posting of pictures, with minimal text.

 I am not 100% sure that this is correct, but a friend told me IG began to gain popularity as an alternative for young children whose parents’ wouldn’t allow them to get Facebook and didn’t know what Instagram was. It’s kind of funny how things work, as parents figure out certain social media platforms it seems to drive their children away because it is no longer “cool”. Realistically there isn’t much difference between the two platforms.

Anyway to get back on track, it is clear to see that different social media platforms will continue to arise and gain popularity. Other than Twitter the main trend I see is that they revolve around pictures not textual content. As big data and analytics continue to see their capabilities evolve it will be interesting to see the insights that are able to be gained from pictures.

Thanks for reading and feel free to contact me if you have any questions regarding Instagram or other social media platforms!

IBM Social Business: “If you do not have time to do it right, when will you find the time to do it over?” — John Wooden

Let’s be honest, social media isn’t going away so you will either have to adapt to it or fall behind in the ever evolving tech world. This is the type of environment Charles Darwin was talking about with survival of the fittest. IBM has made sure and will continue to take action to strategically place themselves at the front of these ever changing trends. They encourage their employees to be socially active and Howard Pyle (VP Digital Strategy & IBM Design Lab) goes so far as to say it is “good for IBM’s reputation as an organization of experts.”

Connections, the unique internal social media tool is used to drive collaboration and increase innovation. The goal is to increase the productivity of IBMers resulting in more value for clients. Integrating social media into the culture will be difficult at first, but so is the implementation of all new practices. This is why all hands must be on-deck for such a monumental culture change. The use of Connections will help to attract the future leaders of the next generation as well as allow for current IBMers to stay more engaged with each other.

When it comes to Twitter, not only does IBM have several official accounts, but they encourage their employees to have them as well. Accounts owned by IBM are most often used as news feeds, that don’t often engage followers. This allows IBM to disperse information and keep customers engaged. As well there are no “hard sells or promotions”, which helps to build trust between IBM and their followers. IBM employees are encouraged to tweet and join the social media movement, but must recognize and state that “all thoughts are my own”. Though employees do represent the company they work for, IBM makes sure to make the distinction before the company’s and it’s employee thoughts. An individual who has created a following helps both themselves and the company by being viewed in the mind of many as an expert.

Using industry trends, challenges, and advancements IBM’s goal is to become a thought leader as well as endear themselves to the current or potential client. By creating recall not just a recognition relationship, IBM will hopefully be one of the first answers that comes to mind when you need a particular solution. This can’t happen without the buy-in of all employees to become “Social IBMers” and this is precisely the goal we are working towards.

To finish off this weeks blog entry I will leave you with some food for thought from IBM CEO Ginni Rometty, “your value will not be what you know, but what you share.” and “The social network will be the new production line in a company.”

Will you be at the forefront of this tidal wave or get caught in the undertow? It’s your choice!!!

Have a great week and remember to keep an eye out for next weeks blogs!