Now I am sure you’ve heard this before, but let me just reinforce the point. If you still have not jumped on the social media bandwagon you are well behind the times.
Never more evident is the strength of social media than with Instagram aka IG. Now if you aren’t familiar with this specific platform, don’t feel bad. Just two months ago I had to explain this app to my father and his coworkers who are part of a computer forensics firm. I know my friends’ as well as myself probably check IG just as much if not more frequently than Facebook.
Here’s a little background about the quickly growing IG:
1) The other week it hit 200 million users.
2) Acquired by Facebook just less than 2 years about for $1 billion (No this isn’t a typo)
3) Instagram is primarily used for posting of pictures, with minimal text.
I am not 100% sure that this is correct, but a friend told me IG began to gain popularity as an alternative for young children whose parents’ wouldn’t allow them to get Facebook and didn’t know what Instagram was. It’s kind of funny how things work, as parents figure out certain social media platforms it seems to drive their children away because it is no longer “cool”. Realistically there isn’t much difference between the two platforms.
Anyway to get back on track, it is clear to see that different social media platforms will continue to arise and gain popularity. Other than Twitter the main trend I see is that they revolve around pictures not textual content. As big data and analytics continue to see their capabilities evolve it will be interesting to see the insights that are able to be gained from pictures.
Thanks for reading and feel free to contact me if you have any questions regarding Instagram or other social media platforms!