Florida Gators Chomped by their Marketing Team

Marketing can be great for a company or organization if you go about it the right way. Today most individuals have fallen in love with social media marketing and rightly so. What’s not to like about free advertising that spans globally, but you still must make sure that all aspects on your marketing plan are on point. Now I don’t want people to take this as a University of Miami alum bashing the University of Florida, but talk about making a major mistake this past week.

                As do most collegiate and professional sports teams, the Gators Football team released their yearly calendar that contains pictures of players. One of these pictures included none other than Aaron Hernandez. For those of you who don’t know who this is, he was a Tight End for both the University of Florida as well as the New England Patriots of the NFL at least until he was accused of being involved in two separate murders, with on-going trials.

                I understand that people make mistakes and that marketing is a little bit of an inexact science, even with the introduction of analytics, but how much more of a blatant blunder could this have been. The fanatics will most likely not stray from their allegiance to the team, but this is at least in my eyes is another blow to the reputation of the University of Florida and their football program.

                Just remember that marketing, whether it is through social media or tradition methods that there is a line and though it might be fuzzy, can definitely be crossed.

                Thanks for taking the time to read my blog. Please feel free to let me know what you think!


Below is the link where you can find the calendar I refer to:



SAP & the San Francisco 49ers Tag-team to Take the NFL: Is Data Positively Impacting Your Professional Sports Team?

When it comes to watching athletics there is a lot more that takes place behind the scenes that leads to an on-field product. Many of us understand there are practices, strategy sessions, and scouting that take place but to be honest the general population underestimates the difficulty of these tasks.

Over the years professional sports drafts such as the NBA and NFL have become increasingly important in the eyes of the fans as well as the organizations. Consumers want to be involved and up to date on every aspect of “their team” leading them to watch combines, drafts, as well as obtain other insider content. In 2012 the first round of the NFL draft averaged 6.7 million viewers on a Thursday evening, which was an increase of 11% over previous year. (broadcastingcable.com)

One organization that is really intertwining technology and scouting is the San Francisco 49ers, which have partnered with SAP to create Scouting Solutions. It seems only fitting that a Bay Area team would be at the forefront of this tech wave. This product merges both the cloud and in-memory technologies to help teams’ in their scouting process. Think of all of the information that one compiles on an individual whether it qualitative or quantitative. SAP allows for scouts, execs, coaches, and other organizational personnel to input data into a “Modern, easy-to-use application.”(sap.com) This application also allows the ability to benchmark, compare different players, and develop strategies for when the draft takes place. This seems to be quite the major advantage along with that fact that the application becomes more valuable as you input more data.

As organizations are able to scout and acquire better players their results in terms of wins should improve. Improvement in records will lead to an increased fan base and as a result more revenue. It may seem strange, but at the end of the day data results even in athletics can be improved when data is structured and translated the right way.

By the way for those of you who are not American Football fans, the San Francisco 49ers have been one of the best teams in the NFL over the past few years. I can’t guarantee that SAP was the only reason for their success, but I would be willing to bet that it certainly didn’t hurt.

Thanks for reading my article and have a great week. Go Canes!!!