Marketing can be great for a company or organization if you go about it the right way. Today most individuals have fallen in love with social media marketing and rightly so. What’s not to like about free advertising that spans globally, but you still must make sure that all aspects on your marketing plan are on point. Now I don’t want people to take this as a University of Miami alum bashing the University of Florida, but talk about making a major mistake this past week.
As do most collegiate and professional sports teams, the Gators Football team released their yearly calendar that contains pictures of players. One of these pictures included none other than Aaron Hernandez. For those of you who don’t know who this is, he was a Tight End for both the University of Florida as well as the New England Patriots of the NFL at least until he was accused of being involved in two separate murders, with on-going trials.
I understand that people make mistakes and that marketing is a little bit of an inexact science, even with the introduction of analytics, but how much more of a blatant blunder could this have been. The fanatics will most likely not stray from their allegiance to the team, but this is at least in my eyes is another blow to the reputation of the University of Florida and their football program.
Just remember that marketing, whether it is through social media or tradition methods that there is a line and though it might be fuzzy, can definitely be crossed.
Thanks for taking the time to read my blog. Please feel free to let me know what you think!
Below is the link where you can find the calendar I refer to: